A Conference for Higher Ed Marketers

Feb 17-19, 2020

The Kimpton Brice Hotel, Savannah, GA

Early bird ends December 31, 2019


Featuring an all-new format, Stamats 2020 is the total recruitment package: Attendees will explore innovative strategies for reaching and converting non-traditional and adult students, learn best practices for recruiting traditional students, and discover how to engage with each of these audiences using the latest tools and research.

The full conference is $750 with options to select attendance for one, two, or three days. Optional workshops available on day one.

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Dr. Harold Lee Martin, Sr.

Chancellor of North Carolina
Agricultural and Technical
State University


Richie C. Hunter

Vice President, Strategic Communications
& External Relations
Rensselaer Polytechnic Institute


John McLoughlin, MPA

Senior Director of Enrollment
Concordia College-New York

Who Should Attend

Any higher ed professional who’s involved in the planning and implementation of marketing and programming directed at traditional (first-year freshmen, transfers) and non-traditional (undergraduate, graduate) students.

This Includes

  • Undergraduate/degree completion programs
  • Graduate programs
  • Continuing education programs
  • Certificate programs
  • Online/hybrid degree programs

Schedule at a Glance

Monday, February 17 – Conference Day 1

Registration Open 7:00 a.m.-5:00 p.m.

8:00-11:00 a.m.

Workshop: Developing a Powerful Brand (Optional)

Beatrice Szalas, Vice President for Client Services, Stamats

Jim Brown, Marketing Director, Marywood University

Join Beatrice for this popular and proven brand workshop. You will learn about important research and relevant strategies to reinvigorate your brand. This is a great opportunity to network with your higher education colleagues and walk away with a plan for assessing the health of your institutional brand.

8:00-11:00 a.m.

Workshop: What Thriving Institutions Look Like in 2020 and Beyond (Optional)

Bob Sevier, Senior Vice President, Strategy, Stamats

Bob will share a number of strategies to help your institution thrive in these turbulent times. Receive the most up-to-date information on critical issues such as institutional vision, leadership, diversifying revenue streams, managing your academic portfolio, the language of value, and best practices in marketing, recruiting, and fundraising

8:00-11:00 a.m.

Workshop: Admissions Training (Optional)

Ryan Trout, Founder and CEO of Admissions Counselor Training

Admissions staff and teams will learn about the relationship-development side of admissions, as opposed to the process-oriented side. Admissions leaders who attend should expect to leave with a packet of information and be equipped to provide year-round professional development where new-hire training leaves off.

1:00-1:50 p.m.

KEYNOTE: Dr. Harold Lee Martin Sr.

Chancellor of North Carolina Agriculture and Technical State University

2:00-2:50 p.m.

Agile Marketing

Amy Luethmers, Chief Marketing Officer, University of Wisconsin – Stout

A Case Study: Creating Successful Recruitment Communications

Trista Wdziekonski, Director of Graduate Studies, University of Michigan-Dearborn

3:00-3:50 p.m.

Inspired Collaboration: Three Agencies, One System

Terri Giltner, System Director of Marketing at Kentucky Community and Technical College System
Eric Sickler, Vice President for Client Services, The Thorburn Group

One Message, Three Audiences

Jenny Carrick, Senior Director of Communications and Marketing
Betty Irene Moore School of Nursing at UC Davis

Evening: Networking & Dinner Opportunities

Tuesday, February 18 – Conference Day 2

Registration Open and Breakfast 7:00 a.m.-7:50 a.m.

8:00-8:50 a.m.

KEYNOTE: Richie C. Hunter

Vice President, Strategic Communications and External RelationsRensselaer Polytechnic Institute

9:00-9:50 a.m.

How a Call-to-Action Strategy Can Improve your Marketing ROI

Mariah Obiedzinski, Director of Content Services, Stamats

How the Right Pricing Strategy Can Position Your College for Success

Patrick Stark, Director, Consulting and Market Research, Stamats

10:00-10:50 a.m.

How To Conduct Your Own Content Audit

Joan Benson, Associate Vice President, Creative and Digital Strategy, Stamats

Create and Manage Highly Successful Online Programs

Kelly Paul, Assistant Director of Marketing, UNC Greensboro Online

10:00-10:50 a.m.

Digital Trends for 2020 and Beyond

Sandra Fancher, Chief Innovation Officer, Stamats

10:50-11 a.m.

Coffee Break

12:00-12:50 p.m.

Making Movies

Jason Jones, Award-Winning Photographer & Filmmaker at JonesFoto

Lunch Provided

1:00-1:50 p.m.

Creating Demand for the Win

Randy Burge, Vice President, Stamats
Peter Glanville, Marketing Automation Manager, Cornell University SC Johnson School of Business

2:00-2:50 p.m.

System, Meet Reality: How to Make Your CMS Work for Your Campus

Lin Larson, Digital Strategist, Stamats | Kelly O’Brien, Digital Strategist, Stamats

Maximizing The Leverage of Your Brand

Bill Thorburn, Executive Creative Director and CEO, The Thorburn Group

2:50-3:00 p.m.

Coffee Break

3:00-3:50 p.m.

Six Tips to Doom Your Brand Transformation

Darren White, Brand Consultant, D. White & Company

Is Email Dead – Or Did College Admissions Kill It?

Hayley Wolf, TargetX

4:00-4:50 p.m.

Online Activity To Enrolled Student

Gil Rogers, Senior Vice President, Marketing and Strategic Partnerships, PlatformQ Education

A Future That Matters: Telling Your College’s New Story in a Period of Rapid Change

Lisa Brosky, Vice Chancellor, External Relations, Pima Community College

Evening: Networking & Dinner Opportunities

Wednesday, February 19 – Conference Day 3

Registration Open and Breakfast 7:00 a.m.-7:50 a.m.

8:00-8:50 a.m.

KEYNOTE: John McLoughlin

Senior Director of Enrollment, Concordia College, NY

9:00-9:50 a.m.

Marketing to Today’s Traditional Students – 10 Tips

Greg Carroll, Previous Vice President Marketing, Stetson University

Making the Shortlist: Reach, Recruit, Convert Transfer Students

Becky Morehouse, Senior Vice President, Stamats

10:00-10:50 a.m.

Connecting the Dots with Google Analytics, Tag Manager and Data Studio

Dave Olsen, Professional Technologist, WVU University Relations – Digital Services

Critical Knowledge for Website Accessibility

Joan Benson, Associate Vice President, Digital & Creative Strategy, Stamats and Mariah Obiedzinski, Director of Content Services, Stamats

11:00-11:50 a.m.

The Best of: Web, Mobile, and Design Strategies

Sandra Fancher, Chief Innovation Officer, Stamats

Transforming the College Visit

Alicia Kornowa, Director of Admissions, Western Michigan University

12:00 pm

Conference Concludes


Cody Watson

Associate Director of Marketing | William & Mary’s Raymond A. Mason School of Business


Kelly Paul

Assistant Director of Marketing | UNC Greensboro Online


Peter Glanville

Marketing Automation Manager | Cornell University SC Johnson College of Business


Amy Luethmers

Chief Marketing Officer | University of Wisconsin-Stout


Darren White

Principal Consultant | D. White & Company


Mariah Obiedzinski

Director of Content Services | Stamats


Jason Jones

Lifestyle Photographer and Cinematographer


Hayley Wolf

Experienced Enrollment Management Professional | TargetX


Alicia Kornowa

Director of Admissions | Western Michigan University


Becky Morehouse

Senior Vice President | Stamats


Trista Wdziekonski

Director of Graduate Studies | University of Michigan-Dearborn


Patrick Stark

Director, Consulting & Market Research | Stamats


Tracey M. Duncan, Ed.S., Ph.D., LPC, ACS

Assistant Vice President of Academic Affairs and Program Development and Associate Professor of Counselor Education


Beatrice Szalas

Vice President, Client Services | Stamats


Randy Burge

Vice President | Stamats


Jenny Carrick

Sr. Director of Communications & Marketing | Betty Irene Moore School of Nursing at UC Davis


Eric Sickler

Vice President for Client Services | The Thorburn Group


Jim Brown

Marketing Director | Marywood University


Bill Thorburn

Executive Creative Director and CEO | The Thorburn Group


Joan Benson

Associate Vice President, Digital & Creative Strategy | Stamats


Robert A. Sevier Ph.D.

Senior Vice President, Strategy | Stamats


Lisa Brosky

Vice Chancellor, External Relations, Pima Community College


Sandra Francher

Chief Innovation Officer


Ryan Trout

Found and CEO of Admissions Counselor Training


Lin Larson

Digital Strategist | Stamats


Terri Giltner

System Director of Marketing | Kentucky Community and Technical College System


Gil Rogers, MBA

Senior Vice President, Marketing and Strategic Partnerships | PlatformQ Education


Greg Carroll

Higher Ed Marketing Expert


Dave Olsen

Digital Services | WVU University Relations


Kelly O'Brien

Digital Strategist | Stamats


Andrew Rohlf

Digital Strategist | Stamats



Kimpton Brice Hotel | The Southern Belle of Hotels in Savannah GA

The Kimpton Brice Hotel is like any good Southern belle — beautiful and poised on the outside, a bit sassy and rebellious on the inside. Enjoy the boutique hotel’s urban resort vibe right in the center of Savannah’s National Historic Landmark District, filled with museums, churches, gardens, monuments, mansions and more. In fact, The Kimpton Brice Hotel is centrally located in the historic district, just a cobblestone’s throw away from the famed River Street and walking distance to City Market. No need to choose between storied and modern when you can get both at The Kimpton Brice Hotel.

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"Savannah's Coolest Hotel"

- Fodor's Travel 2018

"Best Hotels in the South, 2018"

- Southern Living


Directions from the Savannah Airport

  • When leaving the Savannah airport, head south on I-95 South.
  • Take I-95 South until you come to Exit 99 A/B (I-16).
  • Take I-16 East until it ends and merges with Montgomery Street.
  • Stay on Montgomery Street until you reach Bay Street.
  • Turn right on Bay Street and continue 10 blocks.
  • We are on the right at the corner of Bay and Houston Streets.

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The dining scene in Savannah is as varied as the cuisine. From Southern cuisine to more down-home establishments to upscale New American, you will have a virtual smorgasbord of dining and food options here. Check out just some of the many great places to eat in Savannah, Georgia!

Restaurant Options »

Things to See in Savannah

Walk or Ride to Nearby Attractions from The Kimpton Brice Hotel.

Emmet Park (1 block)
Savannah History Museum - 1.2 miles
Savannah Riverboat Cruises - 0.4 miles
Savannah Theatre - 0.7 miles

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